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Apply Discount. For the first time in Winter Olympics history, there was not enough snow to ski! The Italian army had to truck it in from other parts of the mountain.
When it comes to meaningful incorporation of the Olympic rings, the logo of the Olympics must be the clear winner. There had not been an Olympiad in over a decade, due to a great tragedy for humanity: the Second World War. Bringing back the Olympics in the spirit of human achievement and international friendship was a sign that the world was recovering. Before the outbreak of war, London had been chosen for the Olympics.
To see the city here symbolized by Big Ben was a triumph. The host city is important, but the international community is more important still.
The Olympic flame was first used in the modern era during the Olympics. But the Olympic torch stabbing Melbourne is maybe not the best choice. How big is that torch? Are the Rings floating in the atmosphere? And from a composition standpoint, the need to incorporate the host nation has led to too many competing elements. This logo cleverly evokes a grecian column with the Olympic rings and the number for the th anniversary of the modern games. The bold colors and swooping lines feel energized and exciting.
The typography perfectly matches, making the entire logo harmonious. They even managed to subtly reference the host city by mimicking the shape of the Sydney Opera House in the flame.
Perfect score for this logo. But when you think of the Olympics, do you think of dancing? He extends an olive branch as a symbol of peace, an important aspect of the Games in the interwar years.
Not sure why his eyes are closed, though. The vibrant colors and fluid shapes feel active and energized. The Winter Olympics are sometimes the forgotten stepchild of the Summer Games. Fewer countries are able to host them, and fewer people watch the broadcasts. But if you learn nothing else from sports: never underestimate the underdog. Design-wise, the Winter Games use their icy exterior to their advantage—with logos featuring stunning winter iconography.
The most popular, of course, is the snowflake, but designers have found many creative ways to make you feel the chill in the best possible way.
This logo represents a snow crystal and a sun rising over a mountain—all in an abstract, geometric style. The yellow, orange and blue colors represent the varied Utah landscape, capturing both the essence of its arid host city and that of winter. The end result is a logo that manages to evoke the desert, the mountains, the snow and southwestern art all in one icon.
While the Olympics seek to bring the peoples and nations of the world together, the host country can rightfully feel pride in putting on such a complex and elaborate event. Remember, the important thing is the world community, not any one nation. Why you would put blocky, local government architecture on your symbol of international sportsmanship is beyond me. No gold medal for this logo. You can really imagine athletes sweating it out under this emblem.
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